Tools for the Tasks
McMahon Communications approaches each client's objectives with a blank slate and the determination to create a program that best suits each company’s individual needs. After careful analysis and consideration of both goals and budget, we’ll utilize only the services that will effectively and successfully do the job. If there’s something you need that’s not listed here, we’ll engage one of our marketing partners to help you out. Our services include:
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Strategic Communications:
- Brand positioning
- Message development
- Crisis communications
- Product/service launches
- Employee communications
- Measurement & monitoring
Media Relations:
- Outreach to print, broadcast (TV & radio) and online news outlets
- Development and distribution of press releases, story pitches, byline articles, webinars, media tours, trade show support
Social Media Marketing:
- Content strategy, development and distribution
- Blog development and optimization
- Proactive outreach to bloggers and social networks (LinkedIn, Facebook, etc.)
- Create fan pages, end user and/or professional groups on social networking sites
- Monitor online commentary; respond and/or start conversations
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Public Affairs:
- Strategy and counsel
- Grassroots outreach
- Advocacy building
- Issues management
- Community relations
- Political campaigns
- Government affairs
Additional Services Include:
- Copywriting
- Collateral development
- Partnerships & alliances
- Video and podcast production
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