Martha Hill Keeley
Martha has over twenty years experience in bringing new, innovative and complex products and technologies to market in simple and powerful ways. She has diverse experience in corporate communications, public relations and social media marketing.
Over the course of her career, Martha has introduced and promoted many industry firsts including: a hand-held water purification device designed by Mountain Safety Research and deployed by U.S. troops worldwide; the first full-size hybrid pickup truck, the Chevy Silverado; LEED certifications for retail and banking; and the award-winning Natural Power Initiative to support wind power, a unique retail program created by prAna.
Martha began her career at Energy Resources Company, Inc. (ERCO) working on emerging and renewable energy technology accounts, including the U.S. Environmental Protection Agency (EPA), U.S. Department of Energy (DOE) and Pacific Gas & Electric. She then jumped to the publishing side and worked in the editorial department of SAIL Magazine. Her next experience was managing PR for Thinking Machines Corporation, a high performance computing manufacturer.
She spent four years at Rasky/Baerlein, a leading public affairs/public relations firm in Boston where she obtained extensive experience in crisis management. Most recently she was at Mullen, a top 25 advertising agency where she managed integrated accounts in a wide range of industries from energy, consumer, government to financial services.
She has been active in local land conservation and is a former member and co-chair of the Manchester, MA Conservation Commission (1991-1997). She is a graduate of Bucknell University.
Carol LaRosa
Carol is a marketing professional who, over her 20-year career, has developed and executed strategic brand building communications and awareness programs for national and local leading brands. She combines senior level experience with hands-on execution to successfully build her clients’ media presence, increase relevance among targeted audiences and drive sales.
In addition to building client impact and credibility through high profile media relations successes, Carol has managed legislative media outreach, speaker bureau engagements and corporate social responsibility programs for the country’s largest consumer products company; overseen grand opening events and publicity for an international hotel chain; executed an award-winning new product launch for a national quick service restaurant; and enhanced several clients’ reputations through support of their philanthropic activities. Carol’s areas of expertise include consumer products and services, hospitality, entertainment and non-profit organizations.
Carol has been part of integrated marketing teams at several of the largest and most respected public relations firms in New England, including Mullen, Arnold Worldwide and Bozell Kamstra. A number of her efforts have earned awards and recognition for their creativity and results. Carol holds a BA in Communication Science from the University of Connecticut.
Bruce Dodworth, United Kingdom Partner
Bruce is a writer, trainer and communications professional with over 20 years’ experience in communications consultancy in the UK, continental Europe and the US.
Bruce provides strategic PR counsel to corporate clients including lastminute.com, Sony, Experian and Bowman, and he’s also advisor to the boards of two London-based PR firms and a leading Brussels-based Public Affairs agency
Bruce began his career as a business magazine journalist before moving into PR in 1988 with large global PR firms Edelman and then Porter Novelli.
From 1996-2003 Bruce worked in the PR department at integrated marketing company Mullen. He was responsible for running the busy PR account for Hewlett Packard Medical Products (now Philips Healthcare) as well as working on the General Motors and US Department of Defense accounts. Bruce also organized the European and US launch of a new fetal pulse oximeter from Nellcor which claimed to reduce Caesarean sections worldwide by 50 per cent.
After moving ‘home’ to the UK, Bruce was Managing Director of Bite Communications in London. In 2005 he was promoted to the role of Group Strategy and Business Development Director at Bite working across the company’s four offices – San Franciso, New York, London and Stockholm. While at Bite Bruce directed PR campaigns for Samsung, Virgin, DHL, Dolby, Getty Images, and inward investment group “Cornwall Pure Business.”
Bruce is married to Sue and has two children, James and Emma. He lives in the East Midlands of England (100 miles north of London) and enjoys skiing, golf, squash and tennis.