Joyce has 15 years of energy industry experience, which began at the Massachusetts Division of Energy Resources where she spent nearly five years as the agency’s Officer/Director of Public Information. She ran communication’s campaigns about changes in the electric and natural gas utility industries, renewable energy sources, alternative fuel vehicles (EV, CNG), and energy efficiency measures.
In addition, Joyce has provided written and verbal testimony before the US Nuclear Regulatory Commission, the US Mineral Management Services, and the MA Energy Facilities Siting Board. She is sought out by local, regional and national news outlets for facts and opinions on energy policies, trends and projects.
Since starting her own firm, Joyce has launched new companies and medical technologies including the Head Impact Telemetry System (concussion management) for Riddell Sports, Simbex’s Active Step fall prevention system, and Next Dance Retirement Services.
Prior to forming McMahon Communications, Joyce was at Mullen where she managed accounts for some of the World’s most recognizable brands including General Motors, the United States Department of Defense, and ENERGY STAR. She also launched new life safety and medical device technologies in the US and Canada, and promoted a number of attorneys and practice groups at a Boston-based law firm.
Joyce served four terms as member of the Beverly (Massachusetts) City Council. She holds a Bachelor of Science degree in Communications from Emerson College, Boston.
Martha Hill Keeley
Martha has over twenty years experience in bringing new, innovative and complex products and technologies to market in simple and powerful ways. She has diverse experience in corporate communications, public relations and social media marketing.
Over the course of her career, Martha has introduced and promoted many industry firsts including: a hand-held water purification device designed by Mountain Safety Research and deployed by U.S. troops worldwide; the first full-size hybrid pickup truck, the Chevy Silverado; LEED certifications for retail and banking; and the award-winning Natural Power Initiative to support wind power, a unique retail program created by prAna.
Martha began her career at Energy Resources Company, Inc. (ERCO) working on emerging and renewable energy technology accounts, including the U.S. Environmental Protection Agency (EPA), U.S. Department of Energy (DOE) and Pacific Gas & Electric. She then jumped to the publishing side and worked in the editorial department of SAIL Magazine. Her next experience was managing PR for Thinking Machines Corporation, a high performance computing manufacturer.
She spent four years at Rasky/Baerlein, a leading public affairs/public relations firm in Boston where she obtained extensive experience in crisis management. Most recently she was at Mullen, a top 25 advertising agency where she managed integrated accounts in a wide range of industries from energy, consumer, government to financial services.
She has been active in local land conservation and is a former member and co-chair of the Manchester, MA Conservation Commission (1991-1997). She is a graduate of Bucknell University.
Ashley W. Hopkins is a seasoned PR professional with over nine year’s experience. She began her career at Mullen, a top 15 U.S. marketing/advertising agency, where she prepared, developed and executed complex public relations campaigns for her clients and identified and worked closely with company spokespeople (CEO’s and hired professionals, aligned with the brand) to promote key products, events and the brands’ overall image. She created consistent multi-audience messaging, planned events, launched products, and worked on branding partnerships and business-to-business negotiations.
From Mullen, Ashley applied her PR skills at institutes for higher education. Ashley was responsible for communicating regularly with local, national, and international media. She interacted with the college presidents and president’s cabinet, as well as college trustees, faculty, support staff and the overall student population to surface press worthy events/stories and new programs. She conducted interviews regularly with students and faculty and was responsible for all written PR material for the college.
Ashley has her B.A. in communications from Colby-Sawyer College.
Amy is the owner of Amy Kvistad Design (AKD) and has ten years of experience in web design and development and twenty years as a graphic designer.
She began her career working for Boston firms Howard Stein Hudson and Jacobs Engineering on marketing materials and public outreach campaigns. Since forming her own business in 2007, Amy has provided graphic design solutions for small to large companies in the energy, hospitality, construction, and insurance industries. She provides brand development and marketing solutions that clearly communicate and drive results. Example deliverables may include fact sheets, infographics, digital marketing graphics, branded marketing materials, and more.
Web design and development is another service Amy provides. She works with clients to build websites that achieve business goals, provide a good user experience, and are fast and secure.
Amy has a Bachelor of Arts degree in Sociology from Gordon College in Wenham, MA, a Graphic Design Certificate, from UMASS Lowell, and web developer training from Salem State University.
Digital Marketing Partner
She makes of practice of establishing solid client relationships and has expertise engaging complex organizations. Adept at navigating compliance and risk requirements internally and externally, Jenn has numerous co-branded and franchise business client engagements.
A devout collaborator, Jenn is adept at driving cross-discipline/agency partner ideation and processes to successfully deliver integrated, measurable solutions.
Actively involved in marketing, personal growth, advocacy, and volunteer communities she is well networked and continuously seeks knowledge sharing and idea exchange opportunities.
Her energy experience includes commercial and residential marketing solutions for energy/public utilities – time/rate usage communications, application launches, energy efficiency products and monitoring solutions. Clients include PECO, Exelon, PHI – Atlantic City Electric, Delmarva Power, Pepco, ConEdison, Com Ed, Ameren IL, Dominion Ohio, DTE Energy, California Public Utility Commission, Pacific Gas and Electric, San Diego Gas & Electric, and Southern California Edison Company.
Prior to launching her own business Jenn produced award winning campaigns as the Director, Marketing Brand, Products and Partnerships at Santander Bank. She also served as the director of media and marketing at the Boston Group, and was associate media director at Hill Holiday, Trilia Media.
Video Production Partner
Peter is a Creative Director/Copywriter with more than 30 years in advertising. For the past 18 years he has led his own agency prior to which he did stints at two large Boston-area agencies – Arnold and Mullen. An award-winning creative director, Peter is a graduate of UMass-Lowell with a degree in English.